Branding

Naming software is hard because the name needs to convey a lot of meaning about what the program does to an unfamiliar audience, and do it all using only a word or short phrase. You want something memorable and easy to say – which becomes more …

Last week Google unveiled a new logo as part of an updated brand identity. Professional typographic designers were swift to react. Tobias Frere-Jones, designer of Interstate and other widely-used fonts, said “I really hope this ’e’ does not become a …

We asked our community what they think of the name "Simply Secure" and our cheerful aesthetic. Here's what we found out.

Since 2020, we've been working with our community to help rebrand Simply Secure. Here's where we are in the ongoing process of refreshing our name and identity.

Since 2020, we've been working with our community to rebrand Simply Secure. This post explores how we collaboratively built our new identity as Superbloom.