Simply Secure to Superbloom
Simply Secure is now Superbloom.

A superbloom is a natural event, where long-dormant wildflower seeds bloom all together, transforming a harsh landscape with renewed energy, life, diversity and resilience.

Find our official launch announcement and more about our brand journey to Superbloom on our blog.

For some time, we've been reflecting on who we are and what we do, and working with our community to co-design a frame that better fits our values, practice and impact. Our new identity is built from that community process. Superbloom is represented by a 10-point asterisk, fusing together strokes drawn by community members, like puzzle pieces creating a whole.

Design can be leveraged as a transformative practice to shift power in the tech ecosystem.

Together, we will change who technology serves.

New website coming soon.

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