Organizations express their values through branding (logos, interface design, style guides, etc.). We examine how branding can encourage broad adoption of privacy-preserving technology.
Since 2020, we've been working with our community to rebrand Simply Secure. This post explores how we collaboratively built our new identity as Superbloom.
![What's Next For 'Simply Secure'? Part 3: How We Built Superbloom](/images/refresh-blog-3-final_hufecb3fe363de0437dabd41ba5eff1847_6194721_250x0_resize_q75_box.jpg)
Since 2020, we've been working with our community to help rebrand Simply Secure. Here's where we are in the ongoing process of refreshing our name and identity.
![What's next for 'Simply Secure'? Part 2: Refreshing our name and identity](/images/blog/2020/refresh-crane-square@1x_hu1e6f92ae210655ceef2842cfdf6b0257_13944_250x0_resize_box_3.png)
Amnesty International asked our team to help improve UX design for defenders and their communities. PhishDetect, an innovative open-source browser extension for human rights.
![Strength In Numbers: Designing to Help At-Risk Users Protect Against Phishing Attacks](/images/phishdetect1_hu3a6a6beccfd5f0bfd05c4ae2e57623b8_27240_250x0_resize_box_3.png)
We asked our community what they think of the name "Simply Secure" and our cheerful aesthetic. Here's what we found out.
![What's next for 'Simply Secure'? Part 1: Revisiting our name and identity](/images/blog/2020/refresh-crane-square@1x_hu1e6f92ae210655ceef2842cfdf6b0257_13944_250x0_resize_box_3.png)
Building trustworthy technology requires more than technical expertise. Interaction design, service design, brand strategy, and writing are needed.
![Essential Non-technical Skills for Working in Security](/images/blog/2016/smart-oven_hu2e732fb8da96d119b4c39ffe4ed45e56_126637_250x0_resize_q75_box.jpg)
Visual design makes for compelling software; learn about color and how to choose a persuasive color scheme.
![Don't Let Color Drown Out Your Message](/images/blog/2016/DrownColor_hu02db3b5c816597e1959f90ab56f3b1c7_13912_250x0_resize_q75_box.jpg)
Naming software is hard because the name needs to convey a lot of meaning about what the program does to an unfamiliar audience, and do it all using only a word or short phrase. You want something memorable and easy to say – which becomes more …
![How to Name Your App](/images/blog/2016/HowToNameYourApp_hudd12f2352811943b67d6d42ef6240e45_72567_250x0_resize_q75_box.jpg)
Style guides specify the look and feel of how a company or team communicates with the outside word. Styleguides.io collects examples of website visual standards that maintain a consistent online presence. Brand guidelines typically focus on how logos …
Here are tips for UX copywriting to explain how your technology works and reduce the need for additional user support.
![Ninjas + Hemingway: Writing for User Interfaces](/images/blog/lorem-ipsum_hu6f9b1ed6a1979d5e706c3c3bb0f269ef_61865_250x0_resize_q75_box.jpg)
Thank you to everyone contributing to the Simply Secure Slack channel. If you’re interested in joining, email [email protected] for an invitation. I’m especially eager to get more UX people in privacy and security involved, so spread the word. …