Organizations express their values through branding (logos, interface design, style guides, etc.). We examine how branding can encourage broad adoption of privacy-preserving technology.
branding
Since 2020, we've been working with our community to help rebrand Simply Secure. Here's where we are in the ongoing process of refreshing our name and identity.
Amnesty International asked our team to help improve UX design for PhishDetect, an innovative open-source browser extension for human rights defenders and their communities.
We asked our community what they think of the name "Simply Secure" and our cheerful aesthetic. Here's what we found out.
Building trustworthy technology requires more than technical expertise. Interaction design, service design, brand strategy, and writing are needed.
Visual design makes for compelling software; learn about color and how to choose a persuasive color scheme.
Naming software is hard because the name needs to convey a lot of meaning about what the program does to an unfamiliar audience, and do it all using only a word or short phrase. You want something memorable and easy to say – which becomes more …
Style guides specify the look and feel of how a company or team communicates with the outside word. Styleguides.io collects examples of website visual standards that maintain a consistent online presence. Brand guidelines typically focus on how logos …
Here are tips for UX copywriting to explain how your technology works and reduce the need for additional user support.
Last week Google unveiled a new logo as part of an updated brand identity. Professional typographic designers were swift to react. Tobias Frere-Jones, designer of Interstate and other widely-used fonts, said "I really hope this 'e' does not become a …
Thank you to everyone contributing to the Simply Secure Slack channel. If you’re interested in joining, email slack@superbloom.design for an invitation. I’m especially eager to get more UX people in privacy and security involved, so spread the world. …
