What goes in a brand? How do you document your logo, typeface, and colors? This guide shows you how to build your brand guidelines – a guideline guide, if you will.
Sample scopes for different size projects in three areas of organizational communications: identity projects, communications strategy projects, and communications design projects.
How do you plan and do branding work? We describe a variety of exercises you may want to use if you're creating a new identity for your work or organization.
Superbloom is excited to share a communications toolkit designed for small tech and activist organizations, developed in collaboration with the Open Technology Fund’s Learning Lab. Recognizing the resource challenges nonprofits face, these tools are meant to help improve branding and outreach, ensuring your work gets noticed and understood in a crowded digital space.