What goes in a brand? How do you document your logo, typeface, and colors? This guide shows you how to build your brand guidelines – a guideline guide, if you will.
Sample scopes for different size projects in three areas of organizational communications: identity projects, communications strategy projects, and communications design projects.
How do you plan and do branding work? We describe a variety of exercises you may want to use if you're creating a new identity for your work or organization.