learning

At Superbloom, clients often are curious about audience and how to reach people beyond the usual suspect for an app or tool. Most recently, we were approached by a client who asked a vital question with real implications: How can our tool and brand better appeal to marginalized genders and identities? It's a question more organizations should be asking — especially those building tools meant to empower or protect users, such as privacy-focused software. But as simple as the question sounds, answering it—and acting on it—requires a deliberate, often uncomfortable reckoning.

If you’re creating technology in 2025, take a hint from the feature wish lists of activists, journalists, and human rights defenders. Here’s our 2025 guide to what you should consider including in every tech tool and why.

Superbloom is delighted to launch its report, resources, documentation and open source artworks focussing on the Design for internet shutdowns OSS technology workshops at COSCUP 2023. This report has insights into how designers practice in OSS, how Taiwanese and South East Asian citizens view critical internet shutdowns and censorship circumvention topics and a framework for running similar workshops for OSS anywhere in the world.

How do you know that a product respects your privacy – other than by wading through the fine print? We’ve created a framework to measure the way people actually experience privacy in tech products.