branding

They have an idea. They have programming skills. And now they have 182 days to create a prototype. This is the Prototype Fund, a German government program to support open-source projects. Superbloom has been providing support for the teams on “everything but code” since 2018 – from UX design to fundraising and everything in between. This blog post is for Prototype Fund teams, and really, it’s for anyone hoping to do a lot on a development project in a short time. Here’s how you make the most of 182 days!

Organizations express their values through branding (logos, interface design, style guides, etc.). We examine how branding can encourage broad adoption of privacy-preserving technology.

Since 2020, we've been working with our community to rebrand Simply Secure. This post explores how we collaboratively built our new identity as Superbloom.

Since 2020, we've been working with our community to help rebrand Simply Secure. Here's where we are in the ongoing process of refreshing our name and identity.

Amnesty International asked our team to help improve UX design for defenders and their communities. PhishDetect, an innovative open-source browser extension for human rights.

We asked our community what they think of the name "Simply Secure" and our cheerful aesthetic. Here's what we found out.

The paradox of security visual language.

Building trustworthy technology requires more than technical expertise. Interaction design, service design, brand strategy, and writing are needed.

Visual design makes for compelling software; learn about color and how to choose a persuasive color scheme.

Naming software is hard because the name needs to convey a lot of meaning about what the program does to an unfamiliar audience, and do it all using only a word or short phrase. You want something memorable and easy to say – which becomes more …

Style guides specify the look and feel of how a company or team communicates with the outside word. Styleguides.io collects examples of website visual standards that maintain a consistent online presence. Brand guidelines typically focus on how logos …

Here are tips for UX copywriting to explain how your technology works and reduce the need for additional user support.

Thank you to everyone contributing to the Simply Secure Slack channel. If you’re interested in joining, email [email protected] for an invitation. I’m especially eager to get more UX people in privacy and security involved, so spread the word. …