The images you use matters to your audience. To help brands choose visuals with sensitivity and respect, we’ve created a Miro board showing the do’s and don’ts for various scenarios that impact marginalized genders and identities.
It covers a range of scenarios from war to revenge porn, gun violence, stalking and more. This is a resource for anyone seeking to create visual design that truly resonates with marginalized genders and the potentially tough topics that interest them.
This practical resource was shaped with real community input.
Inside, you’ll discover:
- Key topics and tough scenarios requiring thoughtful image selection.
- Guidance on tone and pacing to prevent harm and foster empathy.
- Tips for communicating authentically and inclusively.
- Avoid common pitfalls—explore the board.
You can find a PDF of the Miro board here.
Disclaimer
The images collected in the ‘ok’ and ‘bad’ examples don’t mean these are ‘ok’ and ‘bad’ designs or images, it means they are more likely to be upsetting when seen in context of ‘marginalised genders and identities using secure and private communication technology, based off our user research with marginalised genders and identities. In certain cases, creating ‘upsetting’ imagery may be the point/focus of a design/image.