Our mission is to change who technology serves

By prioritizing human-centered design, community-based research, and knowledge sharing, we’re shaping a collective online future where everyone has the knowledge, network, and tools they need to thrive.

Striking a match.

From Simply Secure to Superbloom

Two years ago, we surveyed our community and discovered we had outgrown our Simply Secure name and branding. Through the same collaborative design process we champion with our partners, we landed on a new direction that conveys the breadth of our current work, as well as our values, practice, and growth: Superbloom: Changing Who Technology Serves.

Our vision is a world where everyone has the knowledge, network, and digital tools needed to enrich their lives. As Superbloom, we’re leveraging design as a transformative practice to shift power in the tech ecosystem to center people and their needs. We’re building and supporting a community focused on shaping our collective online future.

Hammering a nail.